Independent Marketing Consultancy
Senior marketing leadership for technology and telco brands entering, scaling, or repositioning in European markets — without the overhead of a full-time hire.
23 years across
Every service I offer comes from having done it — not just advised on it — across four of the world's most demanding technology brands.
I started my career at Nokia — certain I'd found my home. When that chapter closed, I stepped into a new world: Chinese technology companies navigating European markets. That pivot became a decade-long education in what it takes to build trust, presence, and growth across two very different business cultures.
I write about telco marketing, Chinese brand strategy in Europe, and the realities of senior marketing leadership. Published on Substack — free to read.
Five case studies from 23 years across Nokia, Samsung, Huawei, and HONOR — each one a real brief, a real solution, and a measurable result.
From retained strategic leadership to fixed-scope projects, training workshops and speaking — here is how we can work together.
Whether you're a Chinese technology brand planning European expansion, or a company that needs senior marketing leadership — I'd like to hear about what you're building.